Spending advertising money : an introduction to media planning, media buying and the uses of media research / by Simon Broadbent

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Publication details: London : Business Books, 1979Edition: 3rd edDescription: xi, 381 p. : ill. ; 22 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	HF5823.B728 1975 n.1 (Browse shelf(Opens below))		1	Available		00000950967

Includes bibliographical references and index

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