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Spending advertising money : an introduction to media planning, media buying and the uses of media research /

Broadbent, Simon, 1927-

Spending advertising money : an introduction to media planning, media buying and the uses of media research / by Simon Broadbent - 3rd ed. - London : Business Books, 1979 - xi, 381 p. : ill. ; 22 cm.

Includes bibliographical references and index

ISBN: 0220670242

Subjects--Topical Terms:
Advertising media planning
Advertising--Costs
Advertising--Research

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Spending advertising money : an introduction to media planning, media buying and the uses of media research /

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