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Ripple effect [electronic resource] : how empowered involvement drives word of mouth / by Martin Oetting.

By: Contributor(s): Publication details: Wiesbaden : Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden, 2009.Description: xviii, 151 pages : illustrations, digitalISBN:
  • 9783834983725
Subject(s): Online resources: In: Springer eBooks
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