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Ripple effect how empowered involvement drives word of mouth /

Oetting, Martin.

Ripple effect how empowered involvement drives word of mouth / [electronic resource] : by Martin Oetting. - Wiesbaden : Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden, 2009. - xviii, 151 pages : illustrations, digital.

ISBN: 9783834983725

Subjects--Topical Terms:
Word-of-mouth advertising.
Business referrals.
Economics/Management Science.
Marketing.

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Ripple effect how empowered involvement drives word of mouth /

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