The DNA of marketing / by Ira S. Kalb
Publication details: Eagleville, Pa. : DNA Press, 2005Description: 399 p. : ill. 25 cmISBN:- 0974876534 (alk. paper)
| Item type | Current library | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | HF5415.K354 (Browse shelf(Opens below)) | 1 | Available | 00001469983 |
Includes bibliographical references (p. 385-386).
The marketing cycle -- The marketing mix -- DNA of corporate image -- DNA of positioning -- DNA of product -- DNA of price -- DNA of distribution -- DNA of promotion -- DNA of direct marketing -- DNA of personal selling -- DNA of marketing information system -- DNA of international marketing -- DNA of customer service
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