The DNA of marketing /
Kalb, Ira S.
The DNA of marketing / by Ira S. Kalb - Eagleville, Pa. : DNA Press, 2005 - 399 p. : ill. 25 cm.
Includes bibliographical references (p. 385-386).
The marketing cycle -- The marketing mix -- DNA of corporate image -- DNA of positioning -- DNA of product -- DNA of price -- DNA of distribution -- DNA of promotion -- DNA of direct marketing -- DNA of personal selling -- DNA of marketing information system -- DNA of international marketing -- DNA of customer service
0974876534 (alk. paper) RM110.22
Marketing
High technology--Marketing
Biotechnology industries--Marketing
The DNA of marketing / by Ira S. Kalb - Eagleville, Pa. : DNA Press, 2005 - 399 p. : ill. 25 cm.
Includes bibliographical references (p. 385-386).
The marketing cycle -- The marketing mix -- DNA of corporate image -- DNA of positioning -- DNA of product -- DNA of price -- DNA of distribution -- DNA of promotion -- DNA of direct marketing -- DNA of personal selling -- DNA of marketing information system -- DNA of international marketing -- DNA of customer service
0974876534 (alk. paper) RM110.22
Marketing
High technology--Marketing
Biotechnology industries--Marketing