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221.
Service loyalty and switching behaviour in mobile phone service usage / Farzana Quqquab binte Habib. by Producer: 2012
Dissertation note: Thesis (Ph.D.)- Universiti Kebangsaan Malaysia, 2012.
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: HF5415.5.F345 2012 tesis, ...

222.
Shopology [videorecording] / produced and directed by James Erskine, Graham Strong by Publisher: Australia : BBC Learning, 2003
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: dvd HF5415.32.E77, ...

223.
Sikap dan niat pembelian makanan di ubahsuai genetik (Genetically modified food-GMF) oleh pengguna muslim : komitmen agama dan penglibatan pengguna sebagai pemboleh ubah penyederhanaan / Norkhazzaina Salahuddin. by Producer: 2016
Dissertation note: Tesis (Ph. D.)-Universiti Kebangsaan Malaysia, 2016.
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.33.M4N647 2016 tesis.

224.
The soul of the new consumer : authencity - what we buy and why in the new economy / Dr David Lewis [and] Darren Bridger by Language: English
Publication details: London : Nicholas Brealey, 2000
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HC79.C6.L48.

225.
Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel / Theo B.C. Poiesz, W. Fred van Raaij by
Publication details: Cheltenham, UK : Edward Elgar, 2007
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.13.P655.

226.
227.
The theory of buyer behavior / by John A. Howard and Jagdish N. Sheth. by
Publication details: Wiley : New York 1969
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF227.3.H67.

228.
Tingkahlaku pengguna susu tahun 1990 [peringkat pengguna] by
Publication details: Kuala Lumpur, Lembaga Pemasaran Pertanian Persekutuan,
Availability: No items available.

229.
Tourism and social marketing / C. Michael Hall. by Series: Routledge international series in tourism, business and managementPublisher: London ; New York : Routledge, 2014Copyright date: ©2014
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: G155.A1H359.

230.
The truth about what customers want / Michael R. Solomon by Series: Truth about (FT Press)
Publication details: Upper Saddle River, N.J. : FT Press, 2009
Other title:
  • What customers want
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.32.S658.

231.
Understanding the hospitality consumer / Alistair Williams by
Publication details: Oxford : Butterworth-Heinemann, 2002
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: TX911.3.M27W55.

232.
Value chain marketing : strategy for consumer value creation / Editors: Norfaridatul Akmaliah Othman, Doni Purnama Alamsyah, Siti Hajar Mohamad. by Publisher: Melaka : Penerbit UTeM Press, 2022Copyright date: ©2022
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.32.V335.

233.
Value creation of firm-established brand communities [electronic resource] / by Philipp Wiegandt. by
Publication details: Wiesbaden : Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden, 2009
In: Springer eBooks
Online resources:
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.3 .W645 2009.

234.
235.
Why she buys : the new strategy for reaching the world's most powerful consumers / Bridget Brennan by
Edition: 1st ed.
Publication details: New York : Crown Business, 2009
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.332.W66 B735.

236.
Why we buy : the science of shopping / Paco Underhill by
Publication details: New York : Simon & Schuster , 1999
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.2.U53 sbr.

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