Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel / Theo B.C. Poiesz, W. Fred van Raaij
Publication details: Cheltenham, UK : Edward Elgar, 2007Description: xi, 216 p. : ill. ; 24 cmISBN:- 1843767724 (hbk.)
- 9781843767725 (hbk.)
| Item type | Current library | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | HF5415.13.P655 (Browse shelf(Opens below)) | 1 | Available | 00002019306 |
Includes bibliographical references (p. 216-220) and index
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