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Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel /

Poiesz, Theo

Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel / Theo B.C. Poiesz, W. Fred van Raaij - Cheltenham, UK : Edward Elgar, 2007 - xi, 216 p. : ill. ; 24 cm.

Includes bibliographical references (p. 216-220) and index

ISBN: 1843767724 (hbk.) 9781843767725 (hbk.) RM279.30

Subjects--Topical Terms:
Marketing--Management
Marketing--Forecasting
Consumer behavior--Forecasting
Strategic planning

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Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel /

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