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Essentials of media planning : a marketing viewpoint / by Arnold M. Barban, Steven M. Cristol and Frank J. Kopec

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Publication details: Lincolnwood, Ill. : NTC Business Books, 1987Edition: 2nd edDescription: viii, 86 p. : ill. ; 22 cmSubject(s):

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Holdings
Item type	Current library	Home library	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	HF5826.5.B37 1987 (Browse shelf(Opens below))		1	Available		00000230831

Includes bibliographical references and index

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