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Essentials of media planning : a marketing viewpoint /

Barban, Arnold M.

Essentials of media planning : a marketing viewpoint / by Arnold M. Barban, Steven M. Cristol and Frank J. Kopec - 2nd ed. - Lincolnwood, Ill. : NTC Business Books, 1987 - viii, 86 p. : ill. ; 22 cm.

Includes bibliographical references and index

LCCN: 86-051055

Subjects--Topical Terms:
Advertising media planning
Marketing

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Essentials of media planning : a marketing viewpoint /

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