Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Ph.D. University of North Carolina, Joseph P. Cannon, Ph.D. Colorado State University, E. Jerome McCarthy, Ph.D. Michigan State University.
Publisher: New York, NY : McGraw-Hill Irwin, [2014]Edition: 19th editionDescription: xl, 725 pages : color illustrations ; 29 cmISBN:- 9780078028984 (hbk.)
- 0078028981 (alk. paper)
| Item type | Current library | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | HF5415.13.M378 2014 (Browse shelf(Opens below)) | 1 | Available | 00002104091 |
Includes bibliographical references and index.
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