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Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Ph.D. University of North Carolina, Joseph P. Cannon, Ph.D. Colorado State University, E. Jerome McCarthy, Ph.D. Michigan State University.

By: Contributor(s): Publisher: New York, NY : McGraw-Hill Irwin, [2014]Edition: 19th editionDescription: xl, 725 pages : color illustrations ; 29 cmISBN:
  • 9780078028984 (hbk.)
  • 0078028981 (alk. paper)
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Item type Current library Home library Call number Materials specified Copy number Status Date due Barcode
AM PERPUSTAKAAN TUN SERI LANANG PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) HF5415.13.M378 2014 (Browse shelf(Opens below)) 1 Available 00002104091

Includes bibliographical references and index.

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