Basic marketing : a marketing strategy planning approach /
Perreault, William D.
Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Ph.D. University of North Carolina, Joseph P. Cannon, Ph.D. Colorado State University, E. Jerome McCarthy, Ph.D. Michigan State University. - 19th edition. - xl, 725 pages : color illustrations ; 29 cm
Includes bibliographical references and index.
9780078028984 (hbk.) RM855.16 0078028981 (alk. paper)
Marketing--Management.
Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Ph.D. University of North Carolina, Joseph P. Cannon, Ph.D. Colorado State University, E. Jerome McCarthy, Ph.D. Michigan State University. - 19th edition. - xl, 725 pages : color illustrations ; 29 cm
Includes bibliographical references and index.
9780078028984 (hbk.) RM855.16 0078028981 (alk. paper)
Marketing--Management.