Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens

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Publication details: Boston : McGraw-Hill/Irwin, 2009Edition: 12th edDescription: xlii, 724 p. : ill. (chiefly col.), maps ; 29 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	HF5821.B62 2009 (Browse shelf(Opens below))		1	Available		00001560685

Rev ed. of : Contemporary advertising / Courtland L. Bovee, William F. Arens, 2nd ed., 1986

Includes bibliographical references (p. 668-686) and indexes

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