Contemporary advertising /
Arens, William F.
Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens - 12th ed. - Boston : McGraw-Hill/Irwin, 2009 - xlii, 724 p. : ill. (chiefly col.), maps ; 29 cm.
Rev ed. of : Contemporary advertising / Courtland L. Bovee, William F. Arens, 2nd ed., 1986
Includes bibliographical references (p. 668-686) and indexes
9780073381077 (hbk.) RM618.80 0073381071 (hbk.)
Advertising
Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens - 12th ed. - Boston : McGraw-Hill/Irwin, 2009 - xlii, 724 p. : ill. (chiefly col.), maps ; 29 cm.
Rev ed. of : Contemporary advertising / Courtland L. Bovee, William F. Arens, 2nd ed., 1986
Includes bibliographical references (p. 668-686) and indexes
9780073381077 (hbk.) RM618.80 0073381071 (hbk.)
Advertising