Integrated marketing communications : a global brand-driven approach / Philip J. Kitchen, Marwa E. Tourky.
Publisher: Cham : Palgrave Macmillan, 2022Copyright date: ©2022Edition: Second editionDescription: x, 374 pages : illustrations ; 23 cmContent type:- text
- unmediated
- volume
- 9783030764159
| Item type | Current library | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG BUKU BAHARU-P. TUN SERI LANANG (ARAS 5) | HF5415.123.K538 2022 (Browse shelf(Opens below)) | 1 | Available | 00002277919 |
Previous edition: London: Routledge, 2004.
Includes bibliographical references and index.
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