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Integrated marketing communications : a global brand-driven approach /

Kitchen, Philip J.,

Integrated marketing communications : a global brand-driven approach / Philip J. Kitchen, Marwa E. Tourky. - Second edition. - x, 374 pages : illustrations ; 23 cm.

Previous edition: London: Routledge, 2004.

Includes bibliographical references and index.

ISBN: 9783030764159 RM177.00 (PTSL)

Subjects--Topical Terms:
Communication in marketing.

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Integrated marketing communications : a global brand-driven approach /

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