Understanding digital marketing : a complete guide to engaging customers and implementing successful digital campaigns / Damian Ryan.
Publisher: London ; New York, NY : KoganPage, 2021Copyright date: ©2021Edition: Fifth editionDescription: xxii, 426 pages : illustrations (black and white) ; 24 cmContent type:- text
- still image
- unmediated
- volume2rdacarrier
- 9781789666014
| Item type | Current library | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | HF5415.1265.R9233 2021 (Browse shelf(Opens below)) | 1 | Available | 00002272850 |
Previous edition: 2017.
'Online resources'--Cover.
Includes bibliographical references and index.
Introduction: Digital transformation -- Digital marketing strategy setting -- Being online: Welcoming the world -- Search: Being found online -- Email marketing -- Mobile marketing -- Social media -- Content marketing and native content -- Programmatic marketing -- Performance marketing -- How to form meaningful insights from data.
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