Understanding digital marketing : a complete guide to engaging customers and implementing successful digital campaigns /
Ryan, Damian,
Understanding digital marketing : a complete guide to engaging customers and implementing successful digital campaigns / Damian Ryan. - Fifth edition - xxii, 426 pages : illustrations (black and white) ; 24 cm
Previous edition: 2017. 'Online resources'--Cover.
Includes bibliographical references and index.
Introduction: Digital transformation -- Digital marketing strategy setting -- Being online: Welcoming the world -- Search: Being found online -- Email marketing -- Mobile marketing -- Social media -- Content marketing and native content -- Programmatic marketing -- Performance marketing -- How to form meaningful insights from data.
9781789666014 RM149.90(PTSL)
Internet marketing.
Social media.
Strategic planning.
Marketing--Management.
Understanding digital marketing : a complete guide to engaging customers and implementing successful digital campaigns / Damian Ryan. - Fifth edition - xxii, 426 pages : illustrations (black and white) ; 24 cm
Previous edition: 2017. 'Online resources'--Cover.
Includes bibliographical references and index.
Introduction: Digital transformation -- Digital marketing strategy setting -- Being online: Welcoming the world -- Search: Being found online -- Email marketing -- Mobile marketing -- Social media -- Content marketing and native content -- Programmatic marketing -- Performance marketing -- How to form meaningful insights from data.
9781789666014 RM149.90(PTSL)
Internet marketing.
Social media.
Strategic planning.
Marketing--Management.