Today's public relations [electronic resource] : an introduction / by Robert L. Heath, W. Timothy Coombs.

By:

Heath, Robert L. (Robert Lawrence), 1941-

Contributor(s):

Coombs, W. Timothy

Publication details: Thousand Oaks, Calif. ; London : SAGE, c2006.Description: 1 online resource (xix, 539 p.) : illISBN:

9781452233055 (ebook)

Subject(s):

Public relations

Additional physical formats: Print version :: No titleLOC classification:

HM1221 .H43 2006

Online resources:

Click here to access online

Summary: 'Today's Public Relations' works to redefine the teaching of public relations by discussing its connection to mass communication, but also linking it to its rhetorical heritage.

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Includes bibliographical references and index.

'Today's Public Relations' works to redefine the teaching of public relations by discussing its connection to mass communication, but also linking it to its rhetorical heritage.

Description based on print version record.

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Today's public relations [electronic resource] : an introduction / by Robert L. Heath, W. Timothy Coombs.

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