Today`s public relations an introduction /
Heath, Robert L. 1941-
Today's public relations an introduction / [electronic resource] : by Robert L. Heath, W. Timothy Coombs. - Thousand Oaks, Calif. ; London : SAGE, c2006. - 1 online resource (xix, 539 p.) : ill.
Includes bibliographical references and index.
'Today's Public Relations' works to redefine the teaching of public relations by discussing its connection to mass communication, but also linking it to its rhetorical heritage.
9781452233055 (ebook)
Public relations.
HM1221 / .H43 2006
Today's public relations an introduction / [electronic resource] : by Robert L. Heath, W. Timothy Coombs. - Thousand Oaks, Calif. ; London : SAGE, c2006. - 1 online resource (xix, 539 p.) : ill.
Includes bibliographical references and index.
'Today's Public Relations' works to redefine the teaching of public relations by discussing its connection to mass communication, but also linking it to its rhetorical heritage.
9781452233055 (ebook)
Public relations.
HM1221 / .H43 2006