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Marketing planning & strategy : a practical introduction / John Dawes.
Publisher: Thousand Oaks : SAGE Publications Ltd., 2021Copyright date: ©2021Description: xvii, 271pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 9781529760125
| Item type | Current library | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | HF5415.13.D384 (Browse shelf(Opens below)) | 1 | Available | 00002254501 |
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| HF5415.13.D32 1995 Marketing management : text and cases / | HF5415.13.D37 The Dartnell marketing manager`s handbook | HF5415.13.D37 1983 The Dartnell marketing manager`s handbook / | HF5415.13.D384 Marketing planning & strategy : a practical introduction / | HF5415.13.D392 Market driven strategy processes for creating value | HF5415.13.D48 1994 Marketing management | HF5415.13.D58 Marketing management / |
'This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank'-- Provided by publisher.
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