Marketing planning & strategy : a practical introduction / John Dawes.

By:

Dawes, John [author.]

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781529760125

Subject(s):

Summary: 'This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank'-- Provided by publisher.

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Holdings
Item type	Current library	Home library	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	HF5415.13.D384 (Browse shelf(Opens below))		1	Available		00002254501

'This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank'-- Provided by publisher.

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Marketing planning & strategy : a practical introduction / John Dawes.

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