Retail management : a strategic approach / Barry Berman, Joel R. Evans.
Publisher: Upper Saddle River, NJ : Palgrave Macmillan, [2013]Edition: 12th ed., international edDescription: 619 pages : color illustrations ; 22 cmContent type:- text
- unmediated
- volume
- 9780273768562
- 0273768565
| Item type | Current library | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | HF5429.B45 2013 (Browse shelf(Opens below)) | 1 | Available | 00002245860 |
'... special edition of an established title ... for the benefit of students outside the United States and Canada'--Cover.
Includes bibliographical references (p.225-237) and index.
Part 1. An overview of strategic retail managment -- Part 2. Situation analysis -- Part 3. Targeting customers and gathering information -- Part 4. Choosing a store location -- Part 5. Managing a retail business -- Part 6. Merchandise management and pricing -- Part 7. Communicating with the customer -- Part 8. Putting it all together.
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