Retail management : a strategic approach /
Berman, Barry,
Retail management : a strategic approach / Barry Berman, Joel R. Evans. - 12th ed., international ed. - 619 pages : color illustrations ; 22 cm.
'... special edition of an established title ... for the benefit of students outside the United States and Canada'--Cover.
Includes bibliographical references (p.225-237) and index.
Part 1. An overview of strategic retail managment -- Part 2. Situation analysis -- Part 3. Targeting customers and gathering information -- Part 4. Choosing a store location -- Part 5. Managing a retail business -- Part 6. Merchandise management and pricing -- Part 7. Communicating with the customer -- Part 8. Putting it all together.
9780273768562 Hadiah 0273768565
Retail trade--Management.
Retail management : a strategic approach / Barry Berman, Joel R. Evans. - 12th ed., international ed. - 619 pages : color illustrations ; 22 cm.
'... special edition of an established title ... for the benefit of students outside the United States and Canada'--Cover.
Includes bibliographical references (p.225-237) and index.
Part 1. An overview of strategic retail managment -- Part 2. Situation analysis -- Part 3. Targeting customers and gathering information -- Part 4. Choosing a store location -- Part 5. Managing a retail business -- Part 6. Merchandise management and pricing -- Part 7. Communicating with the customer -- Part 8. Putting it all together.
9780273768562 Hadiah 0273768565
Retail trade--Management.