Managing services marketing : text and readings / John E.G. Bateson.
Series: The Dryden Press series in marketingPublisher: Fort Worth : Dryden Press, 1995Copyright date: ©1995Edition: Third editionDescription: xvii, 680 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 0030986664
| Item type | Current library | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | HD9980.5.B348 1995 (Browse shelf(Opens below)) | 1 | Available | 00002227255 |
Includes bibliographical references and index.
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