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Managing services marketing : text and readings /

Bateson, John E. G.

Managing services marketing : text and readings / John E.G. Bateson. - Third edition. - xvii, 680 pages : illustrations ; 24 cm. - The Dryden Press series in marketing. .

Includes bibliographical references and index.

ISBN: 0030986664 Hadiah

Subjects--Topical Terms:
Service industries--Marketing--Management.

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Managing services marketing : text and readings /

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