Dynamics of mass communication : media in transition / Joseph Dominick.
Publisher: New York : McGraw-Hill Higher Education, 2011Copyright date: ©2011Edition: Eleventh editionDescription: xxiii, 482 pages : illustrations (chiefly color) ; 28 cmContent type:- text
- unmediated
- volume
- 9780071221467
- 0071221468
| Item type | Current library | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | P90.D654 2011 (Browse shelf(Opens below)) | 1 | Available | 00002213151 |
Includes bibliographical references and index.
The nature and history of mass communication. Communication: mass and other forms -- Perspectives on mass communication -- Historical and cultural context -- Media. Newspapers -- Magazines -- Books -- Radio -- Sound recording -- Motion pictures -- Broadcast television -- Cable, satellite and internet television -- The internet and the world wide web -- Specific media professions. News gathering and reporting -- Public relations -- Advertising -- Regulation of the mass media. Formal controls: laws, rules, regulations -- Ethics and other informal controls -- Impact of the media. International and comparative media systems -- Social effects of mass communication.
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