Dynamics of mass communication : media in transition /
Dominick, Joseph R.,
Dynamics of mass communication : media in transition / Joseph Dominick. - Eleventh edition. - xxiii, 482 pages : illustrations (chiefly color) ; 28 cm.
Includes bibliographical references and index.
The nature and history of mass communication. Communication: mass and other forms -- Perspectives on mass communication -- Historical and cultural context -- Media. Newspapers -- Magazines -- Books -- Radio -- Sound recording -- Motion pictures -- Broadcast television -- Cable, satellite and internet television -- The internet and the world wide web -- Specific media professions. News gathering and reporting -- Public relations -- Advertising -- Regulation of the mass media. Formal controls: laws, rules, regulations -- Ethics and other informal controls -- Impact of the media. International and comparative media systems -- Social effects of mass communication.
9780071221467 Hadiah 0071221468
Mass media.
Dynamics of mass communication : media in transition / Joseph Dominick. - Eleventh edition. - xxiii, 482 pages : illustrations (chiefly color) ; 28 cm.
Includes bibliographical references and index.
The nature and history of mass communication. Communication: mass and other forms -- Perspectives on mass communication -- Historical and cultural context -- Media. Newspapers -- Magazines -- Books -- Radio -- Sound recording -- Motion pictures -- Broadcast television -- Cable, satellite and internet television -- The internet and the world wide web -- Specific media professions. News gathering and reporting -- Public relations -- Advertising -- Regulation of the mass media. Formal controls: laws, rules, regulations -- Ethics and other informal controls -- Impact of the media. International and comparative media systems -- Social effects of mass communication.
9780071221467 Hadiah 0071221468
Mass media.