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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Copyright date: ©2004Publisher: Boston, Mass. : McGraw-Hill/Irwin, 2004Edition: Sixth Edition : International EditionDescription: xxvi, 779 pages : colour illustrations ; 28 cmContent type:- text
- unmediated
- volume
- 0071240438
| Item type | Current library | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | HF5823.B387 2004 (Browse shelf(Opens below)) | 1 | Available | 00002194719 |
Includes index.
International Edition.
Buku bacaan asas fakulti.
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