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Advertising and promotion : an integrated marketing communications perspective /

Belch, George E.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - Sixth Edition : International Edition. - xxvi, 779 pages : colour illustrations ; 28 cm.

Includes index. International Edition.

ISBN: 0071240438 Hadiah

Subjects--Topical Terms:
Advertising.
Sales promotion.
Communication in marketing.

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Advertising and promotion : an integrated marketing communications perspective /

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