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Rethinking reputation : how PR trumps marketing and advertising in the new media world / Fraser P. Seitel, John Doorley.

By: Contributor(s): Publication details: New York : Palgrave MacMillan, 2012.Description: x, 235 p. ; 25 cmISBN:
  • 9780230338333
Subject(s):
Contents:
The power of relationships -- The power of publicity -- The power of your personal or company brand -- The power of planning -- The power of reputation -- Control the agenda -- Take either road: just stick to it -- Stick to the script -- The sin of spin -- Rethinking reputation.
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Item type Current library Home library Call number Materials specified Copy number Status Date due Barcode
AM PERPUSTAKAAN TUN SERI LANANG PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) HD59.S368 (Browse shelf(Opens below)) 1 Available 00002192126

Includes bibliographical references and index.

The power of relationships -- The power of publicity -- The power of your personal or company brand -- The power of planning -- The power of reputation -- Control the agenda -- Take either road: just stick to it -- Stick to the script -- The sin of spin -- Rethinking reputation.

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