Rethinking reputation : how PR trumps marketing and advertising in the new media world /
Seitel, Fraser P.
Rethinking reputation : how PR trumps marketing and advertising in the new media world / Fraser P. Seitel, John Doorley. - New York : Palgrave MacMillan, 2012. - x, 235 p. ; 25 cm.
Includes bibliographical references and index.
The power of relationships -- The power of publicity -- The power of your personal or company brand -- The power of planning -- The power of reputation -- Control the agenda -- Take either road: just stick to it -- Stick to the script -- The sin of spin -- Rethinking reputation.
9780230338333 Hadiah
Public relations.
Publicity.
Internet in public relations.
Internet in publicity.
Reputation.
Corporate image.
Social media.
Rethinking reputation : how PR trumps marketing and advertising in the new media world / Fraser P. Seitel, John Doorley. - New York : Palgrave MacMillan, 2012. - x, 235 p. ; 25 cm.
Includes bibliographical references and index.
The power of relationships -- The power of publicity -- The power of your personal or company brand -- The power of planning -- The power of reputation -- Control the agenda -- Take either road: just stick to it -- Stick to the script -- The sin of spin -- Rethinking reputation.
9780230338333 Hadiah
Public relations.
Publicity.
Internet in public relations.
Internet in publicity.
Reputation.
Corporate image.
Social media.