The future of pharma : evolutionary threats and opportunities / Brian D. Smith.
Publisher: Farnham, Surrey ; Burlington, VT : Gower, 2011Copyright date: ©2011Description: vi, 194 pages : illustrations ; 26 cmContent type:- text
- unmediated
- volume
- 9781409430315 (hbk. : alk. paper)
- 1409430316 (hbk. : alk. paper)
- 9781409430322 (ebook)
- 1409430324 (ebook)
| Item type | Current library | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN DR ABDUL LATIFF | PERPUSTAKAAN DR ABDUL LATIFF KOLEKSI AM-P. DR ABDUL LATIFF | QV736.S643f 2011 9 (Browse shelf(Opens below)) | 1 | Available | 00002138638 |
Includes bibliographical references and index.
Whither pharma? The world's most important industry at a fork in the road -- Universal acid. A way to understand the complex, adaptive pharmaceutical industry -- An evolving social environment -- An evolving technological environment -- The evolution of the pharmaceutical industry -- The speciation of pharma. The new business models that will transform the industry -- Sex, forced moves and good tricks. What new capabilities will be needed to survive and thrive in the future of pharma? -- Flat, focussed tribes. Organizational structures in the future of pharma -- Gales of creative destruction. The turmoil ahead of the pharmaceutical industry.
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