The future of pharma : evolutionary threats and opportunities /

Smith, Brian D. 1961-,

The future of pharma : evolutionary threats and opportunities / Brian D. Smith. - vi, 194 pages : illustrations ; 26 cm.

Includes bibliographical references and index.

Whither pharma? The world's most important industry at a fork in the road -- Universal acid. A way to understand the complex, adaptive pharmaceutical industry -- An evolving social environment -- An evolving technological environment -- The evolution of the pharmaceutical industry -- The speciation of pharma. The new business models that will transform the industry -- Sex, forced moves and good tricks. What new capabilities will be needed to survive and thrive in the future of pharma? -- Flat, focussed tribes. Organizational structures in the future of pharma -- Gales of creative destruction. The turmoil ahead of the pharmaceutical industry.

9781409430315 (hbk. : alk. paper) RM428.35 1409430316 (hbk. : alk. paper) 9781409430322 (ebook) 1409430324 (ebook)


Drug Industry--trends.
Technology, Pharmaceutical--trends.

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