Visual communication theory and research : a mass communication perspective / Shahira Fahmy [and two others].
Publisher: New York, NY : Palgrave Macmillan, 2014Copyright date: ©2014Description: xii, 190 pages : illustrations ; 23 cmContent type:- text
- unmediated
- volume
- 9781137362148
- 1137362146
- spine title : Visual communication theory and research
| Item type | Current library | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | P93.5.F336 (Browse shelf(Opens below)) | 1 | Available | 00002162302 |
Includes bibliographical references : pages 154-182 and index.
Linking theory to visual communication -- Historical research -- Who: research on the sources of visual communication -- Says what: research on the content in visual communication -- To whom: research on the audiences in visual communication -- In which channel: research on media used in visual communication -- With what effect I: research on cognitive effects of visual -- With what effect II: research on attitudinal effects of visual -- With what effect III: research on behavioral effects of visual -- Conclusions.
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