Visual communication theory and research : a mass communication perspective /
Fahmy, Shahira, 1970-
Visual communication theory and research : a mass communication perspective / spine title : Visual communication theory and research. Shahira Fahmy [and two others]. - xii, 190 pages : illustrations ; 23 cm.
Includes bibliographical references : pages 154-182 and index.
Linking theory to visual communication -- Historical research -- Who: research on the sources of visual communication -- Says what: research on the content in visual communication -- To whom: research on the audiences in visual communication -- In which channel: research on media used in visual communication -- With what effect I: research on cognitive effects of visual -- With what effect II: research on attitudinal effects of visual -- With what effect III: research on behavioral effects of visual -- Conclusions.
9781137362148 RM556.50 1137362146
Visual communication.
Visual communication--Research.
Visual communication theory and research : a mass communication perspective / spine title : Visual communication theory and research. Shahira Fahmy [and two others]. - xii, 190 pages : illustrations ; 23 cm.
Includes bibliographical references : pages 154-182 and index.
Linking theory to visual communication -- Historical research -- Who: research on the sources of visual communication -- Says what: research on the content in visual communication -- To whom: research on the audiences in visual communication -- In which channel: research on media used in visual communication -- With what effect I: research on cognitive effects of visual -- With what effect II: research on attitudinal effects of visual -- With what effect III: research on behavioral effects of visual -- Conclusions.
9781137362148 RM556.50 1137362146
Visual communication.
Visual communication--Research.