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How to kill a unicorn : how the world's hottest innovation factory builds bold ideas that make it to market / Mark Payne.

By: Publisher: New York : Crown Business, [2014]Copyright date: © 2014Description: 289 pages, 16 unnumbered pages of plates : illustrations (some color) ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780804138734 (hardback) :
  • 0804138737 (hardback)
Subject(s): Summary: The president of innovation consultancy firm Fahrenheit 212 describes the company's methodology for combining'magic' with money to bring to market unique products and ideas that will transform a company's business and growth.
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Includes index.

The president of innovation consultancy firm Fahrenheit 212 describes the company's methodology for combining'magic' with money to bring to market unique products and ideas that will transform a company's business and growth.

Text in English.

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