How to kill a unicorn : how the world's hottest innovation factory builds bold ideas that make it to market /
Payne, Mark,
How to kill a unicorn : how the world's hottest innovation factory builds bold ideas that make it to market / Mark Payne. - 289 pages, 16 unnumbered pages of plates : illustrations (some color) ; 25 cm
Includes index.
The president of innovation consultancy firm Fahrenheit 212 describes the company's methodology for combining'magic' with money to bring to market unique products and ideas that will transform a company's business and growth.
Text in English.
9780804138734 (hardback) : RM99.90 0804138737 (hardback)
Creative ability in business.
New products--Management.
Marketing.
How to kill a unicorn : how the world's hottest innovation factory builds bold ideas that make it to market / Mark Payne. - 289 pages, 16 unnumbered pages of plates : illustrations (some color) ; 25 cm
Includes index.
The president of innovation consultancy firm Fahrenheit 212 describes the company's methodology for combining'magic' with money to bring to market unique products and ideas that will transform a company's business and growth.
Text in English.
9780804138734 (hardback) : RM99.90 0804138737 (hardback)
Creative ability in business.
New products--Management.
Marketing.