Advertising strategy : a communication theory approach / Larry Percy, John R. Rossiter

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Publication details: New York : Praeger, 1980Description: 301 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	HF5821.P43 (Browse shelf(Opens below))		1	Available		00000053192

Includes bibliographical references (p. 274-295) and index

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