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Advertising strategy : a communication theory approach /

Percy, Larry

Advertising strategy : a communication theory approach / Larry Percy, John R. Rossiter - New York : Praeger, 1980 - 301 p. : ill. ; 24 cm.

Includes bibliographical references (p. 274-295) and index

ISBN: 0030559065

Subjects--Topical Terms:
Advertising
Advertising media planning

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