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Advertising : its role in modern marketing / S. Watson Dunn, Arnold M. Barban
Publication details: Chicago : Dryden Press, 1972Edition: 3rd edDescription: 630 p. : ill. ; 24 cmISBN:- 0030039665
| Item type | Current library | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | HF5823.D78 1974 (Browse shelf(Opens below)) | 1 | Available | 00000415136 |
Includes bibliographies and index
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