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Advertising : its role in modern marketing /

Dunn, S.Watson 1918-

Advertising : its role in modern marketing / S. Watson Dunn, Arnold M. Barban - 3rd ed. - Chicago : Dryden Press, 1972 - 630 p. : ill. ; 24 cm.

Includes bibliographies and index

ISBN: 0030039665

LCCN: 73-3874

Subjects--Topical Terms:
Advertising

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Advertising : its role in modern marketing /

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