Consumer behaviour in tourism / John Swarbrooke and Susan Horner.
Publication details: Amsterdam : Butterworth-Heinemann, 2007.Edition: 2nd edDescription: ix, 428 p. : ill. ; 25 cmISBN:- 9780750667357 (pbk.)
- 0750667354 (pbk.)
| Item type | Current library | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | G155.A1S884 2007 (Browse shelf(Opens below)) | 1 | Available | 00002106294 |
Previous ed.: 1999.
Includes bibliographical references and index.
Providing an international perspective on consumer behaviour in tourism through the use of examples and case studies, this book looks at consumer behaviour in a number of sectors including: tour operation; tourist destinations; hospitality; visitor attractions; retail travel; and transport.
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