Consumer behaviour in tourism /
Swarbrooke, John.
Consumer behaviour in tourism / John Swarbrooke and Susan Horner. - 2nd ed. - Amsterdam : Butterworth-Heinemann, 2007. - ix, 428 p. : ill. ; 25 cm.
Previous ed.: 1999.
Includes bibliographical references and index.
Providing an international perspective on consumer behaviour in tourism through the use of examples and case studies, this book looks at consumer behaviour in a number of sectors including: tour operation; tourist destinations; hospitality; visitor attractions; retail travel; and transport.
9780750667357 (pbk.) RM194.81 0750667354 (pbk.)
Consumer behavior.
Tourism.
Consumer behaviour in tourism / John Swarbrooke and Susan Horner. - 2nd ed. - Amsterdam : Butterworth-Heinemann, 2007. - ix, 428 p. : ill. ; 25 cm.
Previous ed.: 1999.
Includes bibliographical references and index.
Providing an international perspective on consumer behaviour in tourism through the use of examples and case studies, this book looks at consumer behaviour in a number of sectors including: tour operation; tourist destinations; hospitality; visitor attractions; retail travel; and transport.
9780750667357 (pbk.) RM194.81 0750667354 (pbk.)
Consumer behavior.
Tourism.