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Demand driven strategic planning / Marcos Fava Neves.

By: Publication details: New York : Routledge, 2013.Description: ix, 180 p. : ill. ; 25 cmISBN:
  • 9780415626392 (pbk.)
  • 0415626390 (pbk.)
Subject(s):
Contents:
The company as a network -- Analysis of the company environment and market (external analysis) -- Analyzing the company and competitors (internal analysis) -- Establishing the objectives -- Strategies to reach objectives -- Products, services, brands and packaging decisions -- Communication decisions -- Marketing channels decisions -- Sales force decisions -- Pricing decions -- Budgeting -- Strategic plan and projects management.
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Item type Current library Home library Call number Materials specified Copy number Status Date due Barcode
AM PERPUSTAKAAN TUN SERI LANANG PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) HD30.28.N483 (Browse shelf(Opens below)) 1 Available 00002104173

Includes bibliographical references ( p. [165]-273) and index.

The company as a network -- Analysis of the company environment and market (external analysis) -- Analyzing the company and competitors (internal analysis) -- Establishing the objectives -- Strategies to reach objectives -- Products, services, brands and packaging decisions -- Communication decisions -- Marketing channels decisions -- Sales force decisions -- Pricing decions -- Budgeting -- Strategic plan and projects management.

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