Demand driven strategic planning /
Neves, Marcos Fava.
Demand driven strategic planning / Marcos Fava Neves. - New York : Routledge, 2013. - ix, 180 p. : ill. ; 25 cm.
Includes bibliographical references ( p. [165]-273) and index.
The company as a network -- Analysis of the company environment and market (external analysis) -- Analyzing the company and competitors (internal analysis) -- Establishing the objectives -- Strategies to reach objectives -- Products, services, brands and packaging decisions -- Communication decisions -- Marketing channels decisions -- Sales force decisions -- Pricing decions -- Budgeting -- Strategic plan and projects management.
9780415626392 (pbk.) RM127.37 0415626390 (pbk.)
Strategic planning.
Marketing--Planning.
Business networks.
Demand driven strategic planning / Marcos Fava Neves. - New York : Routledge, 2013. - ix, 180 p. : ill. ; 25 cm.
Includes bibliographical references ( p. [165]-273) and index.
The company as a network -- Analysis of the company environment and market (external analysis) -- Analyzing the company and competitors (internal analysis) -- Establishing the objectives -- Strategies to reach objectives -- Products, services, brands and packaging decisions -- Communication decisions -- Marketing channels decisions -- Sales force decisions -- Pricing decions -- Budgeting -- Strategic plan and projects management.
9780415626392 (pbk.) RM127.37 0415626390 (pbk.)
Strategic planning.
Marketing--Planning.
Business networks.