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Measuring marketing : 110+ key metrics every marketer needs / John A. Davis.
Publication details: Hoboken, N.J. : Wiley, 2013.Edition: 2nd edDescription: xxii, 344 p. : ill. ; 24 cmISBN:- 9781118153741 (pbk)
| Item type | Current library | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | HF5415.D468 2013 (Browse shelf(Opens below)) | 1 | Available | 00002104178 |
Previous ed.: 2007.
Marketing has long been considered more art than science, but the demands of a more dynamic, globalised business world has led to the development of sophisticated methods for quantifying marketing success.
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