Measuring marketing : 110+ key metrics every marketer needs /
Davis, John A.
Measuring marketing : 110+ key metrics every marketer needs / John A. Davis. - 2nd ed. - Hoboken, N.J. : Wiley, 2013. - xxii, 344 p. : ill. ; 24 cm.
Previous ed.: 2007.
Marketing has long been considered more art than science, but the demands of a more dynamic, globalised business world has led to the development of sophisticated methods for quantifying marketing success.
9781118153741 (pbk) RM132.07
Marketing.
Marketing--Management.
Measuring marketing : 110+ key metrics every marketer needs / John A. Davis. - 2nd ed. - Hoboken, N.J. : Wiley, 2013. - xxii, 344 p. : ill. ; 24 cm.
Previous ed.: 2007.
Marketing has long been considered more art than science, but the demands of a more dynamic, globalised business world has led to the development of sophisticated methods for quantifying marketing success.
9781118153741 (pbk) RM132.07
Marketing.
Marketing--Management.