Marketing strategy : text and cases / O.C. Ferrell, Michael D. Hartline.
Publication details: Mason, OH : South-Western/Cengage Learning, 2014.Edition: 6th edDescription: xxvi, 587 p. : ill. (some col.), map ; 26 cmISBN:- 9781285073040 (pbk.)
- 1285073045 (pbk.)
| Item type | Current library | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | HF5415.13.M356 2014 (Browse shelf(Opens below)) | 1 | Available | 00002096713 |
Revised ed. of Marketing Strategy / O. C. Ferrell ... [et al.].
Includes bibliographical references and indexes.
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